McDonald's Large poutine 2023

About

This commercial video for McDonald's titled Large poutine features multiple vignettes showcasing the origins and ingredients of poutine. An elderly woman sits in a cozy living room holding a large book titled Le Grand Livre de la Poutine, discussing the dish's history before a transition takes us to a man holding an axe in a dense forest. Further scenes show an aerial landscape view of agricultural silos and a cheese factory worker standing outside a fromagerie while holding a platter of fresh cheese curds. The cinematic style and natural lighting create an authentic, storytelling-driven atmosphere for the brand campaign.