McDonald's Crispy McChicken 2025

Description

This commercial video for McDonald's project Crispy McChicken features the iconic yellow golden arches logo centered on a minimal white background. Encircling the logo is a dynamic, animated circular audio wave graphic in yellow that pulses and reacts. The clean composition places complete focus on the branding and accompanying sound design. Scholz & Friends Hamburg served as the creative agency, with sound design by Hello Robin.