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Brand
McDonald's Australia
ProjectBirdie's Big Brekkie Meal 30"

McDonald's Australia Birdie's Big Brekkie Meal 30" 2026

Associated creatives

OMD Sydney
OMD SydneyMedia
Sam I Am
Sam I AmProduction Service
BUTTER Music and Sound
BUTTER Music and SoundMusic / Sound
Anastasia Castell
Anastasia CastellProduction
Digitas ANZ
Digitas ANZMedia
Akcelo
AkceloAgency / Creative
Eleven PR
Eleven PRAgency / Creative

Tags

Birdie the Early BirdBirdie mascotanimated bird characterstrawberry shortcake frappepink frappeconstruction worker holding frappeconstruction worker

Description

A dynamic commercial combining 2D animation and live-action footage for McDonald's Australia's Birdie's Big Brekkie Meal campaign. The animated mascot Birdie the Early Bird flies across a cartoon sky before diving down into a live-action city street worksite. As she passes, the construction site transforms with pastel colors and sparkle effects, and a road worker holds a pink McDonald's strawberry shortcake frappe topped with whipped cream.