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BrandMate Libre
ProjectBrand Identity
A climbing shoe resting on a textured rock and a Mate Libre beverage can against a solid blue background

Mate Libre Brand Identity 2020

Associated creatives

Wedge
WedgeGraphic Design
Alex Blouin
Alex BlouinPhotography
Jodi Heartz
Jodi HeartzPhotography

Tags

climbing shoeshoeclimbing shoe on canbeverage cancanmate libre cantextured stone blockstone blockstone

Description

This product photography for the Mate Libre brand identity features a vibrant climbing shoe balancing between a rough textured stone block and a beverage can. The can bears the Mate Libre logo and a red label against a minimalist blue background. Clean studio lighting casts soft shadows, highlighting the contrasting textures of chalk-dusted rubber, weathered stone, and smooth aluminum. The composition was shot by Alex Blouin and Jodi Heartz with graphic design by Wedge.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Beverages

Color

Crimson (50%)
Cobalt (50%)

Background

Solid Colour

Context

Advertising Campaign, E-commerce / Product