Brand
ProjectBrand Identity

Jodi Heartz, Photography,
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Description
This product photography for the Mate Libre brand identity features a vibrant climbing shoe balancing between a rough textured stone block and a beverage can. The can bears the Mate Libre logo and a red label against a minimalist blue background. Clean studio lighting casts soft shadows, highlighting the contrasting textures of chalk-dusted rubber, weathered stone, and smooth aluminum. The composition was shot by Alex Blouin and Jodi Heartz with graphic design by Wedge.