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BrandMassimo Dutti
ProjectValentine's Day - China
East Asian man standing by a pale wall wearing a dark argyle sweater, white trousers, and brown loafers.

Massimo Dutti Valentine's Day - China 2026

Associated creatives

Arnau Casado
Arnau CasadoPhotographer
Mika Schneider
Mika SchneiderModel

Tags

east asian man standingeast asian manman standingargyle sweaterargyle knit sweaterknit sweaterwhite trouserswhite pantsbrown loafersleather loafers

Description

An East Asian man stands outdoors against a pale cream architectural building wall featuring classic moulding and pilaster details. He wears a navy and off-white argyle knit crewneck sweater with intersecting blue lines, styled over straight-leg white trousers and dark brown leather loafers. With hands resting casually in his pockets, he looks forward under bright, soft natural lighting on a patterned tile pavement.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Menswear

Event

Valentine's Day Retail

Color

Pure White (40%)
Jet Black (30%)
Ivory (20%)

Background

Residential Building

Context

Advertising Campaign