Logo
  • Home
  • ·Media
  • ·Massimo Dutti Valentine's Day Menswear Campaign
BrandMassimo Dutti
ProjectValentine's Day - China
Man in a red polo sweater and loose light blue jeans reading a book while standing outside in front of a black metal gate.

Massimo Dutti Valentine's Day - China 2026

Associated creatives

Arnau Casado
Arnau CasadoPhotographer
Mika Schneider
Mika SchneiderModel

Tags

east asian man reading bookeast asian manman reading bookred knit polored polo sweaterred long sleeve polowide leg blue jeanslight wash denim jeansblue jeansbrown suede loafers

Description

A full-length outdoor fashion shot featuring an East Asian male model standing on a paved sidewalk. He is dressed in a vibrant red knit long-sleeve polo shirt worn over a white undershirt, paired with loose-fitting washed denim jeans and brown suede loafers. Holding an open book in one hand with a brown shoulder bag slung over his arm, he gazes downward in a candid pose against a backdrop of a wrought-iron gate and a neutral stone architectural facade. Photographed by Arnau Casado for Massimo Dutti's Valentine's Day China project.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Menswear

Event

Valentine's Day Retail

Color

Scarlet (40%)
Denim (50%)

Background

Street

Context

Advertising Campaign