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Man in a red polo sweater and loose light blue jeans reading a book while standing outside in front of a black metal gate.

Massimo Dutti Valentine's Day - China 2026

About

A full-length outdoor fashion shot featuring an East Asian male model standing on a paved sidewalk. He is dressed in a vibrant red knit long-sleeve polo shirt worn over a white undershirt, paired with loose-fitting washed denim jeans and brown suede loafers. Holding an open book in one hand with a brown shoulder bag slung over his arm, he gazes downward in a candid pose against a backdrop of a wrought-iron gate and a neutral stone architectural facade. Photographed by Arnau Casado for Massimo Dutti's Valentine's Day China project.

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Event

Valentine's Day Retail

Background

Street

Context

Advertising Campaign