Brand
ProjectMONOCHROME

Massimo Dutti MONOCHROME 2025
Associated creatives
Tags
Description
This menswear campaign image for Massimo Dutti's Monochrome project features a male model wearing a light coat against a clean, seamless white background. The composition is presented in a horizontal layout, paired with typography on the left side of the frame. The lighting is soft and neutral, emphasizing the minimalist aesthetic of the clothing. The portrait was photographed by Ed Martin and Pablo Limorte with fashion direction by Dominic Shearer.
Style
Horizontal, Commercial, Monochrome, Clean
Industries
High Street Fashion
Color
Off-White (60%)
Medium Grey (40%)
Background
White Seamless
Context
Advertising Campaign
