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Brand
Massimo Dutti
ProjectMONOCHROME
A composite grid of monochrome portraits and full-body menswear shots of male models against a plain white background.

Massimo Dutti MONOCHROME 2025

Associated creatives

Ed Martin
Ed MartinPhotographer
Pablo Limorte
Pablo LimortePhotographer
Luca Esposito
Luca EspositoDirector
Dominic Shearer
Dominic ShearerFashion Editor/Stylist
Sonia Pena
Sonia PenaMakeup Artist
Ander Gaztelu
Ander GazteluCasting Director
Ariadna Gazquez
Ariadna GazquezCasting Director
Arthur del Beato
Arthur del BeatoModel
Connor Newall
Connor NewallModel
Jiho Kim
Jiho KimModel
Rendy Giorgini
Rendy GiorginiModel
Theodor Pal
Theodor PalModel

Tags

group of men in monochrome mensweargroup of menmen in monochrome menswearmonochrome menswearmenswear

Description

This image presents a multi-panel grid showcasing various male models in contemporary menswear for the Massimo Dutti project titled MONOCHROME. The composition features a mix of tight head-and-shoulders portraits and full-length vertical frames against a clean white backdrop. The subjects wear tailored dark jackets, coats, and minimalist tops with subtle subtitle text embedded at the bottom of certain frames. Photographed by Ed Martin and Pablo Limorte with direction by Luca Esposito, the visual language is stark, clean, and strictly black and white.

Style

Horizontal, Commercial, Monochrome, Clean

Industries

Menswear

Color

Jet Black (30%)
Pure White (70%)

Background

White Seamless

Context

Advertising Campaign