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BrandMarc Jacobs
ProjectThe Sack Bag Summer 2024 Ad Campaign
Model wearing a vibrant pink turtleneck and light grey briefs holding a large white Marc Jacobs Sack Bag against a grey background

Marc Jacobs The Sack Bag Summer 2024 Ad Campaign 2024

Associated creatives

Marc Jacobs
Marc JacobsMarc Jacobs Creative Director
Carin Backoff
Carin BackoffPhotographer
Anok Yai
Anok YaiModels
Gabbriette
GabbrietteModels
Irina Shayk
Irina ShaykModels
Vittoria Ceretti
Vittoria CerettiModels
and Sabrina Carpenter
and Sabrina CarpenterModels
Alastair McKimm
Alastair McKimmStylist
Carolina Gonzalez
Carolina GonzalezMakeup
Zola Ganzorigt
Zola GanzorigtManicurist
Alycia Cohen
Alycia CohenProducer
“Club classics” by Charli XCX
“Club classics” by Charli XCX

Tags

woman holding white bagwhite bagwoman in pink turtleneckpink turtleneckmarc jacobs bag

Description

Marc Jacobs presents The Sack Bag Summer 2024 ad campaign captured by photographer Carin Backoff. The campaign features model Vittoria Ceretti wearing a textured bright pink turtleneck and light grey briefs while posing with the prominent white leather Sack Bag. Styling is handled by Alastair McKimm, with makeup by Carolina Gonzalez and manicures by Zola Ganzorigt under the direction of producer Alycia Cohen. The studio composition is set against a neutral grey seamless backdrop with clean directional lighting highlighting the textures of the apparel and accessories.

Style

Vertical, Commercial, Saturated, Clean, Polished

Industries

Luxury Fashion Houses

Color

Hot Pink (60%)
Pure White (40%)

Background

Grey Seamless

Context

Advertising Campaign