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BrandMarc Jacobs
ProjectThe Sack Bag Summer 2024 Ad Campaign
Charli XCX holding a black leather Marc Jacobs handbag against a plain grey studio background.

Marc Jacobs The Sack Bag Summer 2024 Ad Campaign 2024

Associated creatives

Marc Jacobs
Marc JacobsMarc Jacobs Creative Director
Carin Backoff
Carin BackoffPhotographer
Anok Yai
Anok YaiModels
Gabbriette
GabbrietteModels
Irina Shayk
Irina ShaykModels
Vittoria Ceretti
Vittoria CerettiModels
and Sabrina Carpenter
and Sabrina CarpenterModels
Alastair McKimm
Alastair McKimmStylist
Carolina Gonzalez
Carolina GonzalezMakeup
Zola Ganzorigt
Zola GanzorigtManicurist
Alycia Cohen
Alycia CohenProducer
“Club classics” by Charli XCX
“Club classics” by Charli XCX

Tags

charli xcx holding black handbagcharli xcxblack handbagleather handbagwoman holding bagblack leather bag

Description

Charli XCX stars in the Marc Jacobs The Sack Bag Summer 2024 ad campaign, photographed by Carin Backoff with styling by Alastair McKimm. She is depicted posing against a neutral grey studio backdrop, wearing a cream sweater while holding a large black leather hobo bag. Her long dark curly hair streams dynamically behind her, complementing her sharp eyeliner and polished aesthetic. The clean lighting highlights the glossy textures of the accessories and footwear, while bold white brand typography is integrated cleanly across the frame.

Style

Vertical, Commercial, Clean, Polished

Industries

Bags & Accessories

Color

Jet Black (50%)
Cream (50%)

Background

Grey Seamless

Context

Advertising Campaign