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BrandMarc Jacobs x Melissa
ProjectSummer 2024 Ad Campaign
Close-up of leg in water wearing purple jelly shoes next to purple crossbody bag for Marc Jacobs x Melissa campaign

Marc Jacobs x Melissa Summer 2024 Ad Campaign 2024

Associated creatives

Marc Jacobs
Marc JacobsMarc Jacobs Creative Director
Hanna Tveite
Hanna TveitePhotographer
Alex Consani
Alex ConsaniModel
Milton Dixon III
Milton Dixon IIIStylist
Evanie Frausto
Evanie FraustoHair
Sam Visser
Sam VisserMakeup
Matt Jackson
Matt JacksonSet Designer

Tags

purple jelly shoesjelly shoespurple shoesshoespurple crossbody bagcrossbody bagpurple bagbag

Description

This commercial image from the Marc Jacobs x Melissa Summer 2024 ad campaign features a detailed lower-body and accessory shot captured underwater by photographer Hanna Tveite, with styling by Milton Dixon III. The model wears purple translucent jelly shoes while holding or displaying a matching purple crossbody bag featuring silver hardware. Bubbles drift through the clear blue water surrounding the leg and footwear, creating soft refraction and fluid motion effects. White bold typography displaying the brand name is overlaid across the center of the frame. The lighting is diffused and bright, emphasizing the glossy, wet surfaces and vibrant color saturation of the accessories.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Underwater, Natural light

Industries

Footwear

Color

Cobalt (50%)
Sky Blue (50%)

Background

Ocean

Context

Advertising Campaign