Piczo, Photographer, London

Description

This image presents a composite visual featuring reflections of tree branches and a sunlit sky dancing across a rippling body of water. The upper layer merges with an abstract patterned background, creating a layered, textured composition. White branding and campaign typography are centered prominently across the frame, reading Mame Kurogouchi and Uniqlo along with collection details. The lighting is natural and soft, cast through a canopy of trees onto the water's surface. Photographed by Piczo in London, the piece adopts an artistic and editorial tone with natural earth tones and subtle highlights.

Style

Artistic, Horizontal, Earthy, Layered

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Lake

Context

Advertising Campaign