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Close-up portrait of a person in a black collared shirt with a red and white embroidered patch, holding a bright red folder.

MáLà Project Brand Identity 2023

Associated creatives

Tags

Description

This close-up portrait features a person wearing a black button-down collared shirt with a distinctive rectangular patch on the chest bearing red embroidered lettering against a white background. A dark braid falls down the right side of the neck. The individual holds a bright red accordion folder or menu binder on the left side of the frame. The background consists of a textured dark green surface with natural foliage patterns. The composition is cropped from the chest up, focusing sharply on the branded uniform apparel and accessories.

Style

Editorial, Vertical, Clean

Industries

Restaurants

Color

Jet Black (60%)
Crimson (30%)
Pure White (10%)

Context

Advertising Campaign, Brand Film / Corporate Video