MáLà Project Brand Identity 2023

About

This animated video showcases the brand identity for Mala Project, featuring black ink brush strokes forming Chinese calligraphy characters on a gridded background. The animation unfolds step by step, illustrating the precise strokes of traditional writing with a modern illustrative style. Text definitions accompany the character display, explaining the sensory experience of Sichuan peppercorns. The piece combines graphic illustration and animation techniques to highlight the brand's cultural connection and visual language.