M.Giesser Brand Identity 2018

Description

A single roll of blue adhesive tape sits angled on a matching textured blue background, casting a soft shadow to its left. White sans-serif capital letters spelling out typography are printed along the glossy surface of the tape. The core of the tape roll shows a plain white and tan inner ring. The minimalist composition emphasizes clean lines and a monochromatic blue colour palette.

Style

Horizontal, Commercial, Cool, Clean

Techniques

Typography

Color

Background

Solid Colour

Context

Advertising Campaign