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Close-up of branded stationery with the text Clos19, a cut pomegranate half, and a black spoon on white surface

LVMH Brand Identity 2018

Associated creatives

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Description

This graphic design project for LVMH showcases a brand identity concept featuring crisp white stationery emblazoned with the typography Clos19. The composition is arranged on a clean white and marble surface alongside a cut pomegranate half and a sleek black spoon, creating a refined tabletop still life. Soft natural light casts sharp diagonal shadows across the arrangement, highlighting clean lines and tactile materials. The clean commercial styling and minimalist aesthetic emphasize luxury brand positioning through sophisticated collateral design.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign