BrandLVMH
ProjectBrand Identity

LVMH Brand Identity 2018
Associated creatives
Tags
Description
This monochrome product photograph features a still life arrangement for the LVMH Brand Identity project. Several rectangular gift boxes in contrasting white and dark tones are stacked and angled, creating a dynamic composition. A pair of metal scissors rests diagonally across a white wrapped box in the foreground, accompanied by a dark curved ribbon lying on a crumpled paper surface. The lighting creates strong directional shadows and highlights the various textures of smooth paper, matte boxes, and metallic scissors.
Style
Editorial, Vertical, Monochrome, Clean
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (30%)
Silver (20%)
Context
Advertising Campaign