LVMH Brand Identity 2018

Description

This graphic design project for LVMH presents a minimalist brand identity featuring the debossed typographic logo reading CLOS. The central letter O encloses the number 19 within a clean circular arch element. The typography is rendered with subtle dimensional shadow effects that suggest a debossed surface finish. The composition is centered horizontally against a neutral off-white background with a delicate paper-like texture. Clean lighting highlights the embossed contour lines of the lettering without casting harsh shadows.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign