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Brand
lululemon
ProjectWhy We Made This - HWDC

lululemon Why We Made This - HWDC 2025

Associated creatives

Good Fortune Collective
Good Fortune CollectiveAgency / Creative

Tags

man in green down jacketman wearing jacketgreen down jacketdown jacketmanjacket

Description

This commercial video for lululemon showcases the Pinnacle Warmth Jacket, featuring a man modeling the green outerwear against a seamless grey backdrop. The video transitions into historical and archival winter footage to highlight the evolution of cold-weather garments. Soft lighting accentuates the textured fabric and waterproof design of the jacket. The project, titled Why We Made This - HWDC, explores the heritage of warmth.