lululemon lululemon Grand Standard story 2026

Description

This black-and-white monochrome image captures a male model standing on a textured gravel rooftop, mid-motion as he removes a light-coloured t-shirt over his head. He wears dark, loose trousers and athletic shoes. The composition frames him from the profile against an expansive overcast sky, with a distant urban skyline visible along the horizon. The lighting is diffuse and natural, emphasizing the grain and textures of the concrete parapet and the fabric of the clothing. This piece is part of the Lululemon Grand Standard story, with photography by Vince Aung and creative direction by Laura Vandenbergh.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Rooftop

Context

Editorial