lululemon lululemon Grand Standard story 2026

Description

This commercial fashion portrait for the Lululemon Grand Standard story features a male model standing outdoors against geometric concrete architecture and deep green tropical foliage. He wears a cream-coloured long-sleeve polo shirt paired with matching shorts, white socks, and a distinct white layered waistband detail. The lighting is natural and directional, casting strong shadows that accentuate the brutalist textures of the concrete structures. Captured by photographer Vince Aung with creative direction by Laura Vandenbergh, the image balances athletic apparel with architectural form.

Style

Vertical, Commercial, Earthy, Polished

Techniques

Natural light

Industries

Sportswear

Color

Background

House

Context

Advertising Campaign