lululemon Grand Standard story 2026
Associated creatives
Tags
Description
Captured from behind, a male model adjusts the collar of his cream-coloured sweatshirt against a dark, textured wall. The shot forms part of the Lululemon Grand Standard story, photographed by Vince Aung with creative direction by Laura Vandenbergh and featuring model Martin Boyle. Warm, natural lighting highlights the soft texture of the garment while maintaining an intimate, editorial feel.
Style
Editorial, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Cream (90%)
Background
Stone Texture
Context
Lookbook