Brand
ProjectBrand Identity

Lucy Guerin Inc Brand Identity 2019
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Description
This presentation grid showcases the brand identity guidelines for contemporary dance organization Lucy Guerin Inc, designed by M.Giesser. Multiple pages from the brand deck are arranged in a grid layout, detailing purpose, vision, values, visual identity, brandmarks, wordmarks, typography systems, color palettes, and performance imagery. The design employs a striking red, black, and white color scheme with clean sans-serif and serif typography. The layout reflects a structured yet expressive corporate design system tailored for a performing arts company.