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BrandLucy Guerin Inc
ProjectBrand Identity
Grid of brand identity guidelines pages for Lucy Guerin Inc showing red and white typography, logomarks, and dance imagery.

Lucy Guerin Inc Brand Identity 2019

Associated creatives

M.Giesser
M.GiesserGraphic Design

Tags

brand identity guidelinesbrand identitybrand guidelineslucy guerin incgraphic design layout

Description

This presentation grid showcases the brand identity guidelines for contemporary dance organization Lucy Guerin Inc, designed by M.Giesser. Multiple pages from the brand deck are arranged in a grid layout, detailing purpose, vision, values, visual identity, brandmarks, wordmarks, typography systems, color palettes, and performance imagery. The design employs a striking red, black, and white color scheme with clean sans-serif and serif typography. The layout reflects a structured yet expressive corporate design system tailored for a performing arts company.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Festivals & Events

Color

Pure White (50%)
Scarlet (30%)
Jet Black (20%)

Context

Brand Film / Corporate Video