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Giant outdoor billboard featuring a group of young people with colourful animated 3D floral and butterfly graphics by Lucas Garrido

Lucas Garrido, Photographer, Barcelona

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A massive outdoor billboard spans the facade of a city building, displaying a vibrant advertisement with the text NEVER DONE PLAYING alongside the iconic swoosh logo. The main image within the billboard shows a dynamic group of young individuals in casual clothing, captured in energetic poses. Brightly coloured 3D-rendered flowers, vines, and butterflies frame the central scene, adding a playful pop of texture and colour. Below the billboard, city traffic, including a yellow taxi and parked vehicles, moves along a busy street under daylight. The composition contrasts the scale of urban architecture with whimsical, saturated digital artwork.

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