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Louis Vuitton Summer Duties 2026

About

This video piece from the Summer Duties project by Louis Vuitton presents a centered composition viewed through a circular blue and white patterned float. A man wearing dark sunglasses and a white shirt holds a retro white handheld phone to his ear with one hand, while cradling a small black and white Chihuahua under his other arm. He also carries a teal book or object beneath the dog. The bright, sunlit outdoor setting suggests a coastal or beachside location with a soft horizon in the background. The scene employs a pastel color palette and clean framing.

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Background

Sandy Beach

Context

Advertising Campaign