Brand
ProjectSummer Duties
Quyen Mike, Director,
Associated creatives
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Description
In the Summer Duties video project for Louis Vuitton, content creator Quyen Mike stands on an open sandy beach holding a balanced assortment of seaside gear over one shoulder, including a striped beach umbrella, folding chair, radio, and life preserver. Dressed in a relaxed off-white button-down shirt and matching shorts paired with a dark cap and a monogram leather crossbody bag, he raises binoculars to survey the shoreline. The video features warm, nostalgic color grading under soft coastal daylight.