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Brand
Louis Vuitton
ProjectMen's Fall 2026 Ad Campaign
Black male model wearing a dark coat and holding a white quilted Louis Vuitton handbag in an observatory beside a large telescope.

Louis Vuitton Men's Fall 2026 Ad Campaign 2026

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchDirector
AJ Numan
AJ NumanVideographer
Cheikh Diakhate
Cheikh DiakhateModels
Dionne Pool
Dionne PoolModels
Fernando Cabral
Fernando CabralModels
Gilles Gatou
Gilles GatouModels
Takahiro Oda
Takahiro OdaModels
Vincent Wu
Vincent WuModels
Werner Schreyer
Werner SchreyerModels
and Yaw Tiëku Appiah
and Yaw Tiëku AppiahModels
Matthew Henson
Matthew HensonStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Anita Bitton
Anita BittonCasting Director

Tags

black man in dark coatblack manman in dark coatwhite quilted duffle bagwhite quilted bagquilted handbaglouis vuitton handbagwhite handbag

Description

An advertising campaign photograph for Louis Vuitton Men's Fall 2026 directed by Pharrell Williams. A Black male model stands inside an astronomical observatory dome beneath the structure's open viewing slit, beside a massive vintage telescope tube. He is styled by Matthew Henson in an oversized dark navy coat over a brown monogram printed piece, holding a textured white quilted duffle bag finished with tan leather handles, a luggage tag, and a yellow patch. Soft directional daylight illuminates the interior wood paneling and the bold white 'LOUIS VUITTON' logo overlaid across the frame.