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BrandLoro Piana
ProjectFall 2025 Ad Campaign
Two models posing in a living room with frescoed walls for the Loro Piana Fall 2025 ad campaign, photographed by Mario Sorrenti.

Loro Piana Fall 2025 Ad Campaign 2025

Associated creatives

Atelier Franck Durand
Atelier Franck DurandCreative Director
Luca Werner
Luca WernerVideo Director
Mario Sorrenti
Mario SorrentiPhotographer
Alix Bouthors
Alix BouthorsModels
Leon Dame
Leon DameModels
Long Li
Long LiModels
Awar Odhiang
Awar OdhiangModels
and Binx Walton
and Binx WaltonModels
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Damien Boissinot
Damien BoissinotHair
Hiromi Ueda
Hiromi UedaMakeup
Villa Santo Sospir
Villa Santo SospirLocation
France
FranceLocation

Tags

man seated in turtleneckman in turtleneckman seatedwoman standing in embroidered coatwoman in coatembroidered coatwoman standing

Description

Loro Piana Fall 2025 ad campaign image photographed by Mario Sorrenti at Villa Santo Sospir in France. The campaign features two models styled by Aleksandra Woroniecka within an artistically decorated interior space featuring frescoed walls and mid-century furnishings. Creative direction is led by Atelier Franck Durand, with video direction by Luca Werner. Hair is styled by Damien Boissinot and makeup by Hiromi Ueda, creating a sophisticated and refined aesthetic.

Style

Horizontal, Commercial, Earthy, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Navy (50%)

Background

Living Room

Context

Advertising Campaign