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  • ·Loro Piana Fall 2024 Ad Campaign Editorial in Scotland
Brand
Loro Piana
ProjectFall 2024 Ad Campaign
Five fashion models posing on stone steps in front of a historic castle exterior wearing tailored earth-toned wool coats and suits.

Loro Piana Fall 2024 Ad Campaign 2024

Associated creatives

Mario Sorrenti
Mario SorrentiPhotographer
Atelier Franck Durand
Atelier Franck DurandArt Director
Luca Werner
Luca WernerFilm Director
Bibi Breslin
Bibi BreslinModels
Anok Yai
Anok YaiModels
Leon Dame
Leon DameModels
Angelina Kendall
Angelina KendallModels
and Woosang Kim
and Woosang KimModels
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Damien Boissinot
Damien BoissinotHair
Diane Kendal
Diane KendalMakeup
Scotland
ScotlandLocation

Tags

five models on stone stepsfive modelsmodels on stone stepsfashion modelstailored outerwearwool coatshistoric castle exteriorstone steps

Description

Five fashion models stand posed on expansive stone steps before the imposing stone facade and turrets of a historic Scottish estate. The group wears a sophisticated array of tailored earth-toned outerwear, including wool overcoats, blazers, matching skirts, and knee-high leather boots in shades of camel, brown, and olive. One model in the foreground carries a large structured leather travel bag. Captured with natural overcast lighting, the campaign evokes a heritage equestrian mood against the stone architecture and surrounding greenery.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (60%)
Chocolate (40%)

Background

Residential Building

Context

Advertising Campaign