Loro Piana Fall 2024 Ad Campaign 2024

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This editorial image from Loro Piana's fall 2024 ad campaign was photographed by Mario Sorrenti with art direction by Atelier Franck Durand. The shot features two models posed in a grassy meadow with an expansive stone castle visible in the background under an overcast sky. The female model wears a patterned tweed coat paired with tall brown leather boots, while the male model wears a dark jacket, hat, and patterned scarf. Natural light illuminates the outdoor scene, highlighting the rich wool textures and earthy color palette of the apparel. Production credits include styling by Aleksandra Woroniecka, hair by Damien Boissinot, and makeup by Diane Kendal.