BrandLoewe
ProjectLoewe - SS26 Set Adrift

Loewe Loewe - SS26 Set Adrift 2026
Associated creatives
Tags
Description
A cobalt blue leather heeled mule from Loewe rests on the top casing of an outboard boat motor as it speeds across open water. The vessel cuts through the sea, leaving a long, foaming white wake and splashing sea spray extending into the horizon under bright natural daylight. Captured by photographer Francesco Nazardo for Loewe's SS26 Set Adrift project, the image presents luxury footwear in an unconventional open-sea setting.
Style
Vertical, Commercial, playful, Saturated
Techniques
High-speed / freeze, Natural light
Industries
Footwear
Color
Cobalt (60%)
Slate (40%)
Background
Ocean
Context
Advertising Campaign