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BrandLiberty
ProjectBrand Identity
Two men in tuxedos kissing in a black and white photograph alongside bold green text branding for Liberty.

Liberty Brand Identity 2020

Associated creatives

North
NorthGraphic Design

Tags

two men kissingtwo menmen kissingmen in tuxedostuxedosbow tiesboutonniere

Description

This graphic design piece for Liberty's brand identity project features a striking split-composition poster layout. The left side showcases a black and white photographic portrait of two men in formalwear kissing, framed by bold green typography reading LIBERTY and STAND UP TO POWER. The right side features a vibrant green background with white text declaring DEMANDING EQUALITY, alongside explanatory copy detailing a historic same-sex marriage and the brand's advocacy since 1934. The clean, high-contrast visual design uses stark monochrome photography paired with vivid green blocks to deliver a powerful advocacy message.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Public Awareness

Context

Advertising Campaign