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LG "Care Instructions - Washer" 2026

About

This commercial spot for LG titled "Care Instructions Washer" follows a man as he navigates the everyday challenges of laundry care in a contemporary home. He is seen inspecting complex clothing care labels with a puzzled expression before discovering the smart washing machine features. Accompanied by his border collie dog, the man loads the washing machine and interacts with the AI wash dial. The production features natural lighting, domestic interior settings, and realistic daily scenarios highlighting appliance technology.

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Background

Kitchen

Context

TVC / TV Commercial