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Brand
LEGO
ProjectPlay Unstoppable Loserfruit

LEGO Play Unstoppable Loserfruit 2025

Associated creatives

The Lego Agency
The Lego AgencyAgency / Creative
ELMNTL
ELMNTLPost Production / VFX
Bamba Music
Bamba MusicMusic / Sound
Cut + Run
Cut + Run
Photoplay / Playtime
Photoplay / PlaytimeProduction Service
1stAveMachine
1stAveMachineProduction

Tags

young woman holding lego figureyoung womanlego figurewoman smilinglego set

Description

This dynamic campaign video for LEGO features streamer Loserfruit interacting with colourful miniature builds and gaming setups. The production blends live-action footage of the creator with detailed miniature worlds, vibrant lighting, and playful set designs. The visual narrative transitions between cozy interior spaces and miniature brick-built environments. Created for the Play Unstoppable campaign by The Lego Agency in collaboration with 1stAveMachine, ELMNTL, Bamba Music, and Cut + Run.