James Dean, Set Designer, Los Angeles
Associated creatives
Tags
Description
A striking monochrome portrait of LeBron James captured in profile with his back turned towards the camera, showcasing his iconic Chosen 1 back tattoo and a thin silver chain necklace. A prominent white Nike logo is overlaid sharply across the center of the frame. The lighting is low-key and dramatic, casting soft shadows across his skin and emphasizing his facial hair and short hair. The textured backdrop adds depth to the minimalist composition. The piece is set designed, prop styled, and art directed by James Dean.
Style
Horizontal, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Background
Grey Seamless
Context
Advertising Campaign