James Dean, Set Designer, Los Angeles

Description

LeBron James stands centrally inside an elaborate gold-framed architectural alcove featuring a contrasting leopard-print backdrop. He wears a black athletic tank top, black shorts, dark socks, and burgundy sneakers, with his right arm raised pointing upward. A horizontal banner crosses the middle of the frame containing text and the Nike logo. The lighting highlights his athletic physique and the glossy gold framing against the dark background. The art direction and set design were styled by James Dean.

Style

Vertical, Commercial, Moody

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign