Kwaku Alston, Photographer, New York

Description

This dynamic promotional portrait features basketball player LeBron James and animated character Bugs Bunny standing back-to-back holding basketballs. They are positioned in front of a massive, illuminated blue Space Jam title logo with vibrant purple, red, and blue atmospheric background lighting and smoke effects. The composition is vertical and framed centrally against a dark ground with visible reflections beneath their feet. A smaller subtitle line reads A New Legacy at the bottom along with release details. The lighting creates a strong backlit silhouette effect around the central figures, highlighting their athletic stance and character silhouettes.

Style

Vertical, Cinematic, Neon

Techniques

3D render / CGI

Industries

Movie Studios

Color

Background

Night Sky

Context

Advertising Campaign