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ProjectBrand Identity
Heavily blurred view of a storefront window displaying address text for Le Grand Bazar in Cannes, France.

Brand Identity 2020

Associated creatives

Campbell Hay
Campbell HayGraphic Design
Wai Ming Ng
Wai Ming NgPhotography

Tags

storefront textstorefronttext

Description

This image showcases the brand identity project for Le Grand Bazar, captured by photographer Wai Ming Ng with graphic design by Campbell Hay. The composition features a heavily blurred storefront view showing indistinct interior shapes and warm lighting reflections through glass. Clean serif typography is centrally aligned across the frame, displaying the store address in Cannes, France. The overall aesthetic relies on soft focus and ambient light to create an atmospheric presentation.

Style

Editorial, Horizontal, Warm, Clean

Industries

Specialty Retailers

Context

Advertising Campaign