Lacoste Tennis Attitude Spring 2026 2026

Description

This commercial campaign image for Lacoste titled Tennis Attitude Spring 2026 was photographed by Pepe Herreros and features model Ibra Niakate. The subject is a Black man in his 20s wearing a dark navy polo shirt with white trim, a matching baseball cap with a white letter emblem, and dark trousers, standing with a pensive expression against a uniquely textured architectural wall with organic cutout panels. Warm, directional sunlight casts dramatic shadows across the scene, creating a rich contrast and highlighting the tactile qualities of the clothing and setting. The Lacoste brand name and crocodile logo appear clearly in crisp white typography on the right side of the frame.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Stone Texture

Context

Advertising Campaign