Brand
ProjectTennis Attitude Spring 2026

Lacoste Tennis Attitude Spring 2026 2026
Associated creatives
Tags
Description
A campaign image for the Lacoste Tennis Attitude Spring 2026 project, photographed by Pepe Herreros. The scene features a female model wearing a white polo dress with striped collar trim, a matching white baseball cap, and carrying a black and white tote bag. She stands on a sunlit city street with blurred urban elements and yellow taxis visible in the background. The lighting is warm and natural, creating a soft, cinematic feel that complements the classic sportswear aesthetic.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Pure White (60%)
Jet Black (40%)
Background
Street
Context
Advertising Campaign