Zalando Lacoste - Life’s a game, serve with ... 2026

Description

This campaign image for Zalando's project Lacoste - Life's a game, serve with features model and content creator Stefanie Giesinger seated at an outdoor cafe table on a European public square. Captured by photographers Florian and Sebastian with casting by Julia Valeska Nische, the scene is styled with an athletic navy zip-up jacket, white skirt, grey socks, and white trainers. A striking pleated orange handbag rests on the round marble-topped table alongside a cup of coffee and a red flower. The subject wears a white headband and a subtle rose brooch on her lapel, framed by large planters overflowing with pink flowers and classic wicker café seating.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Public Square

Context

Advertising Campaign