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BrandLacoste
ProjectBack to School
A young man holding a cafeteria lunch tray while wearing a dark jacket, white collared shirt, and crocodile lanyard against a green backdrop.

Lacoste Back to School 2026

Associated creatives

Théo de Gueltzl
Théo de GueltzlPhotographer
Thibault Della Gaspera
Thibault Della GasperaDirector
Flavien Hymonnet
Flavien HymonnetHair Stylist
Cyril Laine
Cyril LaineMakeup Artist
William Lhoest
William LhoestCasting Director
Ahmadou Gueye
Ahmadou GueyeModel
Alice McGrath
Alice McGrathModel
Asako Sato
Asako SatoModel
Nour Boudaakat
Nour BoudaakatModel

Tags

man holding lunch trayman holding traydark zip up jacketnavy jacketwhite polo shirtwhite collared shirtcrocodile lanyardgreen neck lanyardcafeteria lunch trayschool lunch traylunch tray

Description

A campaign portrait from the Lacoste Back to School project photographed by Théo de Gueltzl. A smiling young man with curly dark hair holds a cafeteria tray with a glass of milk and lunch items against a solid pale green seamless backdrop. He is dressed in a dark zip-up jacket over a crisp white collared polo shirt, styled with a branded crocodile neck lanyard and keys. The composition is centered, evenly lit with soft studio lighting, and overlaid with the white Lacoste wordmark and crocodile logo across the chest.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Sportswear

Event

Back to School

Color

Navy (50%)
Off-White (30%)

Background

Coloured Seamless, Nightclub

Context

Advertising Campaign