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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580974
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Person wearing sunglasses and a black reptile-patterned leather jacket with a ruffled collar, posing in front of a neutral background.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

adultsunglassesleather jacketearringsdark lipstick

Description

A person poses indoors wearing a black jacket with a reptile-like pattern. The jacket has a zipper and no lapels. The person wears black sunglasses, a black ruffled collar, and earrings. The person has short brown hair. The lipstick is dark. A Gucci pendant hangs from their neck. The background is a neutral colour. The lighting is soft and even.