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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580961
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Elegant woman in a red jacket, headscarf, and ornate brooch, posing against a neutral background for a fashion editorial shot.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

womanheadscarfred jacketbrooch

Description

A woman poses against a neutral background. She is wearing a red jacket with gold buttons. An ornate silver brooch adorns the jacket. She has a white and floral headscarf with a black scarf tied around her neck. The lighting is soft and even. The color palette consists of red, white, black, and gold. The image has been slightly color graded. The framing is a medium shot, capturing the subject from the chest up.