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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580888
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
A person wearing a brown fur coat holds a burgundy crocodile handbag, accessorized with a gold chain belt with a gold logo.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

coathandbaggloveschain beltlogo

Description

A person is wearing a long brown fur coat. The coat has a textured, shaggy appearance. The person is also wearing black gloves and holding a burgundy handbag with a crocodile skin texture. The handbag has a handle made of light wood, and a gold chain belt with a gold logo is draped around the person's waist. The background is a soft, neutral tone. The lighting is soft and diffused, creating a gentle and even illumination across the scene. The colors are muted, with an emphasis on brown and burgundy tones.