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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580880
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Gucci Jackie hobo bag in beige and brown canvas with a black and white houndstooth coat. Fashionable designer handbag.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

GuccihandbagpurseJackie baghoundstoothcoat

Description

A Gucci Jackie hobo bag is the focal point, featuring a beige and brown canvas with the brand's monogram pattern. The bag is accented with brown leather trim and gold-toned hardware. The bag is carried over the shoulder of a person wearing a black top and a black and white houndstooth patterned coat with visible black buttons. The neutral background and studio lighting highlight the bag's design and quality, showcasing it as a luxury fashion accessory. The photo is a medium shot.