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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580876
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
A Gucci Jackie bag is draped over a person wearing a dress with the Gucci logo pattern. A silver chain and silver ring add shine.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

handbagdresslogo patternjewelrychain necklace

Description

A tan Gucci Jackie bag is draped over the left arm of a person wearing a dress with a Gucci logo pattern. The handbag's strap is brown and silver-toned hardware connects the body of the bag to the strap. A silver chain necklace is worn by the person in the image. A silver ring with black stones decorates the ring finger of the individual. The Gucci logo is printed across the dress and handbag. The lighting is diffused, and the setting is a studio background. The photograph is a medium shot.