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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580872
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Close-up of a person wearing a fur coat and an ornate gemstone necklace, showcasing fashion, jewelry, and luxurious textures.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

necklacefur coatjewelrygemstonefashion

Description

A close-up, chest-level shot features a person adorned with a striking necklace and a fur coat. The necklace boasts intricate detailing with gemstones, including a large green oval gem as its centerpiece. The fur coat, vibrant blue, frames the necklace and contrasts with the light skin of the person. The coat's shaggy texture adds depth to the image. The person's hand is subtly visible, resting against the coat. The overall composition emphasizes textures and colors, focusing on luxury and style.