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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580841
Elegant woman in a red coat, sunglasses, and headscarf carrying a black alligator purse. She's in an indoor studio.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

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Description

A woman poses in a studio environment wearing a red overcoat that features golden double G logos as buttons. The coat has a decorative floral piece near the right shoulder. She also dons large black sunglasses and a headscarf patterned with florals. Under the coat, a black scarf peeks out. She's accessorized with leather gloves and a gold ring. She is holding the sunglasses with both hands. She also has a black alligator-skin purse with a bamboo handle hanging off her right shoulder. The overall style conveys a high-fashion aesthetic.