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  • 'La Famiglia' 2026 Ad Campaign 2026 - image 580829
BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Fashionably dressed person in a black leather jacket with a colorful scarf, and a small purse with a logo print, set against a neutral backdrop.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

leather jacketpersonscarfpursefashion

Description

A person is captured in a stylish composition, wearing a black leather jacket that features a classic button-up closure and structured shoulders. The person is wearing a colorful striped scarf that stands out against a brown collared shirt underneath. The look is completed with a small purse with logo pattern. The overall color palette emphasizes blacks, browns, reds, and greens, contributing to an elegant and sophisticated visual statement. The lighting in the photo is soft and diffused.